Launch of Deathcake Royale Allows You to Share Love — Buy One, Give One

Come on, get on the SHARE LOVE train and practice Random Acts of Cupcakes for anyone in your life that makes everything a little better. Cupcake Royale is making it easy as cake – Buy One – Give One. Come in to Cupcake Royale over Martin Luther King weekend, January 18 through January 21, purchase a Deathcake Royale on its debut weekend, and Cupcake Royale will give you a Cupcake-Gram to share (one per person, per visit). Essentially a Cupcake-Gram is a way to SHARE love and express gratitude with a short note. These are redeemable for a Cupcake or Deathcake Royale through February 10, 2013.

What: SHARE LOVE with the launch of Deathcake Royale and Buy One, Give One

Who: Cupcake Royale – all 6 cafés.

Why: Deathcake Royale, comprised of locally made Theo Chocolate decadence fused with Stumptown Espresso ganache, and a pinch of fleur de sel, hit Cupcake Royale cafes throughout Seattle and there will be a quiet wave as people are biting into theirs, buying them for those they love and yes, SHARING LOVE.

When: Starting Friday, January 18, 2013 through Monday, January 21, 2013- Buy a Deathcake Royale and get a Cupcake-Gram to SHARE LOVE with others. Look for samples of Deathcake Royale over the weekend too! Including Deathcake Royale Ice Cream and Deathcake Mochas.

Where: All Cupcake Royale cafes (www.cupcakeroyale.com) *Deathcakes will be available through February 14, 2013 at Cupcake Royale cafes and online.

About Cupcake Royale
Founded in 2003, as Seattle’s first cupcake bakery and café, Cupcake Royale is the nation’s first cupcake bakery to open outside of NYC. The made-from-scratch daily cupcakes, and now ice cream, continue to be a hit. Using only real and premium ingredients, Cupcake Royale cupcakes are paired with delicious artisan espresso under the house brand Verite Coffee. Milk alone doesn’t cut it with these cupcakes, hey we’re Seattleites.

Cupcake Royale’s promise: to use the best sustainable ingredients from the farms and gardens of the Pacific Northwest. To practice random acts of cupcakes by donating 50,000 cupcakes and scoops each year. Cupcake Royale cares deeply about baking and making the best cupcakes, ice cream and espresso. They take a stand for their employees, their community and their society. Natural ★Fresh ★Local. Does a Booty Good!

Cupcake Royale has six cafes in Ballard, Bellevue, West Seattle, Madrona, Capitol Hill, and the recently opened 108 Pine location in downtown Seattle. Assorted flavors of Cupcake Royale cupcakes are also available fresh daily at Metropolitan Market. Want to bring the party to you – it’s easy and fun – with the Cupcake Royale Party Cart or come on down and DIY with a Sprinkle Party! Can’t make it in – don’t worry, that’s what delivery is all about. Show your love with Cupcake Royale merchandise. Follow Cupcake Royale on Facebook at Cupcake Royale and on Twitter @CupcakeRoyale. To place an order call 206.883-7656 or visit www.cupcakeroyale.com.