Charles Koh
Pacific Northwest’s 1st Ever Regenerative-Focused Restaurant Opens in Capitol Hill
Mt. Joy is on a mission to bring joy and humanity to the US food system
Good tastes better. That’s the mantra for Mt. Joy as it opens the first permanent location of its fast casual food chain. As a farm-to-counter with a focus on irresistible fried chicken sandwiches and regenerative practices, Mt. Joy is opening its doors at 1530 11th Ave, Suite B, Seattle, WA 98122 in Seattle’s Capitol Hill. This brick and mortar promises to engage, educate, and feed customers who are hungry for food that is good for people, planet, and animals.
This will be Mt. Joy’s second location this year, having opened the Mt. Joy food truck at 1600 E. Olive Way in September. Mt. Joy plans to expand into more markets across the Pacific Northwest in 2024 and beyond.
A Seattle-based restaurant startup on a mission, Mt. Joy is committed to serving craveable food that customers feel good about eating; however, the company’s longer term goal is to influence the U.S. industrial food system by showing that delicious, affordable food can be grown and delivered responsibly.
Operating according to the principle that food has power to heal the planet, the team behind Mt. Joy is harnessing regenerative practices because they believe good tastes better, and because the more traditional techniques are known to have a profoundly positive impact on the environment—and on humanity. According to CEO and Co-founder Robbie Cape, “when we imagined the impact this business would have on the environment, animals, the food system, and people’s lives, we knew we had to do this.”
Cape—a serial entrepreneur with a long and successful history of founding tech companies—is part of a diverse team of passionate, climate-smart advocates and restaurant industry experts who love good food and have a deep respect for people, animals and our planet.
Food grown regeneratively helps heal soils and helps us better manage climate change through smart growing practices. Mt. Joy offers a first of its kind opportunity to convert foodies into regenerative farm advocates, building demand for this critical planet-friendly approach to the food supply-chain. “We aim to serve simple, craveable, affordable food, grown and delivered to consumers in a way that is healing to the environment, humane to animals and compassionate to all the workers who bring the supply chain to life,” says Cape.
MT. JOY MENU
Mt. Joy’s menu is the creation of Chef Dionne Himmelfarb, with previous positions at Ethan Stowell Restaurants, Canlis, and the now-closed but highly-acclaimed Poppy. With a focus on creating memorable food experiences, recipes are crafted to delight all the senses, from taste and temperature to look and texture. “The only thing I like better than cooking is eating a fried chicken sandwich,” says Himmelfarb.
Mt. Joy food truck customers will be able to enjoy a sampling of fiercely local sandwiches, including:
- Pasture-raised, white or dark meat fried chicken, with lettuce, tomato, pickle, and a tangy relish spread, served on a sweet bun
- Spicy Chicken white or dark meat fried chicken, with lettuce, tomato, pickle, and a honey habanero spread, served on a sweet bun
- Fried Portobello with arugula, tomato, pickle, and a miso mayo spread, served on a sweet bun
For opening day, Mt. Joy is LIST ANYTHING SPECIAL THAT’S HAPPENING
Address
1530 11th Ave, Suite B, Seattle, WA 98122
